What is Conceptual Research

Conceptual research

The field of Management is facing a fundamental change from focusing on operational level to strategy level of the manufacturing and service activities. The recognition of effective management of a company’s businesses from the strategy perspective has led to a greatly increased interest, both academic and managerial, in concepts from theory, which might be applied in practice. To develop an appropriate debate and to assist managers in meeting the challenges in today’s global environment, it is necessary to conduct research that is not immediately linked to commercial practicality: theory building. Such research is typically conducted in collaboration with industrial partners. Sometimes, such research must be done without the constraints of immediate practicality, in order to ensure that radical concepts are tested with the industrialists and then debated in conferences with the academic communities.