Centre for Excellence in Research
The Centre for Excellence in Research is an advanced management research centre providing latest management knowledge and technology for the manufacturing and service industry in local, regional and global contexts. The centre is part of the Universiti Putra Malaysia; linking a team of multidisciplinary researchers from the Faculty of Economics and Management, Graduate School of Management, Faculty of Engineering, and Faculty of Computer Science. The center has a wealth of expertise and experience in manufacturing and service management. It is unique in a sense that it particularly emphasise an integrated view of different functions of a business; linking strategic planning, design and engineering, manufacturing, human resource, distribution, marketing, and service; in both strategy and operational level of an organisation. It aims to be a leading academic research centre in its field, in a global context. It is specially formed to support industrial companies by providing a focus for both conceptual and practical research, a forum for industry-academic discussion, a professional interface with industry and a range of industrially related services such as workshops, training and consultations. It delivers a wide range of industry-based programme to enhance the performance of manufacturing and service businesses.
