Sunday, September 4, 2011

The current trend of World Class Universities


University-Industry collaboration


2011


Objective

The objective of this proposal is to develop a long-term collaborative relationship between a research center and a business association/organisation

Background

The Scope of the collaboration

The scope of collaborations includes (but not limited to) the followings:

1. Research and Development (R&D),

2. Funding, Information Exchange, and Advisory services,

3. Training, Consultation and Human Resource Development

The Ways of the collaboration

The Research Centre can contribute in the following ways:

(a) To provide expertise in joint-research projects

(b) To provide places and facilities for off-the-job training

(c) To provide information (as well as advisory services) on government research funding and allocation, training support, standard and guidelines, latest industrial and business related policies, etc.

(d) To conduct training for managers from industries e.g. SMEs in the areas from quality control to technology management, and global supply chain and competitive advantage.

(e) To allow managers or employees from SMEs for official visits, requests for information, and seek advice from academics

The association (individual managers or SMEs or MNCs) can contribute in the following ways:

(a) To provide places and facilities for research and relevant field work

(b) To provide places and facilities for on-the-job training

(c) To provide information on current business environment

(d) To share (feedback) experiences, skills and knowledge in the management of businesses and technology.

(e) To allow students for official industrial visits and be exposed to the actual operations

Beneficiaries

Through collaboration, both the Research Centre and the association can benefit in the following ways:

§ The University will gain high industrial accessibility, testing ground for research, places and facilities for R&D and training purposes. Moreover, this will ensure the industrial-relevance of the research outputs. An industrial-relevance research will definitely benefit the industry and the country.

§ The association (individual managers or SMEs or MNCs) will gain government funding and support, the university technical and managerial knowledge transfer, update of the latest development in technology and management methods. In a long run, this will also help to transform some SMEs into global players.

Justification

1. Industrial-relevant: Research work as well as teaching in the universities can be more relevant to practices

2. Applied research: Research in management is very practical oriented, unlike testing work in a laboratory, management research need a substantial fieldwork.

3. Economy and world competition: In line with the government policy, university can help to improve the economy by helping SMEs from research, funding, and training perspectives

4. Research center: It will help to strengthen university and SMEs expertise in the areas of management

5. Technology transfer: SMEs will benefit from new knowledge transfer from the university

6. Funding: SMEs will benefit from government funding as well as other support

7. Activities and networking: through collaboration, many activities could be organized such as seminars, talks, short courses, industrial visits, etc. which will enhance networking between academics and the industries.

Suggestion

The Research Centre from the University should initiate the collaboration with the industries: managers from SMEs or members of the association. The managers or executives from the association or SMEs or MNCs are encouraged to participate. Both parties will study the possibilities to develop further relationships and work out possible collaboration in future.

Thursday, January 28, 2010

Centre for Excellent in Research: Building Block for Achieving World-Class University



Centre for Excellence in Research

The Centre for Excellence in Research is an advanced management research centre providing latest management knowledge and technology for the manufacturing and service industry in local, regional and global contexts. The centre is part of the Universiti Putra Malaysia; linking a team of multidisciplinary researchers from the Faculty of Economics and Management, Graduate School of Management, Faculty of Engineering, and Faculty of Computer Science. The center has a wealth of expertise and experience in manufacturing and service management. It is unique in a sense that it particularly emphasise an integrated view of different functions of a business; linking strategic planning, design and engineering, manufacturing, human resource, distribution, marketing, and service; in both strategy and operational level of an organisation. It aims to be a leading academic research centre in its field, in a global context. It is specially formed to support industrial companies by providing a focus for both conceptual and practical research, a forum for industry-academic discussion, a professional interface with industry and a range of industrially related services such as workshops, training and consultations. It delivers a wide range of industry-based programme to enhance the performance of manufacturing and service businesses.

What World-Class University aims to achieve?

The centre’s mission

The mission of the Centre for Excellence in Research is to increase the competitiveness of manufacturing and service industry by enhancing their management and technological capability in producing value-added products and services in today’s global market. In order to satisfy the above mission, the centre aims to contribute to the development of manufacturing and service industry by:

• Conducting leading edge research to support and enable manufacturing and service industry in the process of modernising and improving management and technological knowledge
• Enhancing the knowledge in operations management from a practical point of view through collaborative research with the industry
• Promoting high value-added manufacturing and service management activities to facilitate a shift from labour-intensive to knowledge-intensive operations
• Increasing the number of able people in manufacturing and service through innovative industry-based programmes such as workshops, training, and consultations

Industrial-University Collaboration: a trend in World-Class University today

Industrial-University collaboration

Working with the centre

Working with the research centre, companies will be benefited from a range of activities. The centre prepares to deliver its research outputs in accessible, useable formats so that industrial companies can gain practical benefits. The research outputs will be disseminated through workshops, seminars, consultation projects, publications, and workbooks. In order to deliver support to a wide range of businesses in manufacturing and service, the centre’s research activities are based on the following general themes:
• Strategy
• Operations
• Technology
• Business processes
• Supply chain management
• International supply networks

The research centre prepares to work closely with companies to identify the areas for improvement. The centre will work through a quick ‘diagnostic’ to identify key problems and opportunities. The centre’s team have substantial industrial experience and will draw in expertise from external sources depending on the company’ needs. Some of the activities will touch on one of the following areas:
• Reengieeering business processes
• Measuring and improving performance
• Formulating and implementing effective strategies
• Managing change and organisational development
• Improving operating efficiency, product and process technology

Research must be relevant to practical usage

A distinctive approach: linking research to practice


The research centre takes a distinctive approach to link teaching and research to real industrial practice by carrying out practical research to enhance the value-adding capability of manufacturing and service, including:

• Creating tools and techniques to improve the operational performance of manufacturing and service businesses
• Pursuing the application of latest technology in support of the development of innovative new products and services
• Growing the body of knowledge in management and technology to facilitate the shift from labour-intensive to capital-intensive economy
• Developing and promoting a coherent view of manufacturing and service business from both the strategic and operation perspectives
• Maintaining a high level of industrial involvement, leading to practical outputs for companies
• Producing calibre managers (at undergraduates, postgraduates, and post-experience levels) that are outstanding, down-to-earth, and practically oriented people through teaching.

Research must be relevant to practical usage

A distinctive approach: linking and research to practice


The research centre takes a distinctive approach to link teaching and research to real industrial practice by carrying out practical research to enhance the value-adding capability of manufacturing and service, including:

• Creating tools and techniques to improve the operational performance of manufacturing and service businesses
• Pursuing the application of latest technology in support of the development of innovative new products and services
• Growing the body of knowledge in management and technology to facilitate the shift from labour-intensive to capital-intensive economy
• Developing and promoting a coherent view of manufacturing and service business from both the strategic and operation perspectives
• Maintaining a high level of industrial involvement, leading to practical outputs for companies
• Producing calibre managers (at undergraduates, postgraduates, and post-experience levels) that are outstanding, down-to-earth, and practically oriented people through teaching.

What is Conceptual Research

Conceptual research

The field of Management is facing a fundamental change from focusing on operational level to strategy level of the manufacturing and service activities. The recognition of effective management of a company’s businesses from the strategy perspective has led to a greatly increased interest, both academic and managerial, in concepts from theory, which might be applied in practice. To develop an appropriate debate and to assist managers in meeting the challenges in today’s global environment, it is necessary to conduct research that is not immediately linked to commercial practicality: theory building. Such research is typically conducted in collaboration with industrial partners. Sometimes, such research must be done without the constraints of immediate practicality, in order to ensure that radical concepts are tested with the industrialists and then debated in conferences with the academic communities.